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Featured Products at a glance

Site Genre: Pattern Group g

magnify imageFigureG1.1 1-800-flowers.com highlights several kinds of featured products, including Florist Designed, as well as specials like DOUBLE POINTS! and SAVE 10%. The attractive photographs also give the flowers a seductive quality.

Background

In PERSONAL E-COMMERCE (A1) we provided a solution for building sites and promoting sales within those sites. Recommendations can make customers more confident in their choices and help close more sales. This pattern, along with CROSS-SELLING AND UP-SELLING (G2), PERSONALIZED RECOMMENDATIONS (G3), and RECOMMENDATION COMMUNITY (G4), describes how to provide useful recommendations. Specifically, this pattern describes the featured-product page, which provides recommendations on or near the homepage.

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PROBLEM

Customers find value when sites identify specific products as recommended or featured. Otherwise, product lists can appear bland and tedious.

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SOLUTION

magnify image FigureG1.5 Feature products in a variety of ways to recommend and promote sales.

To give people a better sense of what‘s on your site, build category pages that highlight special featured products and editorialize in the product recommendations. Provide different kinds of recommendations, choosing categories such as Top Sellers, Editors Picks, and so on. Let visitors explore by highlighting as many areas of interest as possible.

Other Patterns to Consider

Provide MULTIPLE WAYS TO NAVIGATE (B1) to the best products on your site, including a SEARCH ACTION MODULE (J1) and BROWSABLE CONTENT (B2). Use PERSONALIZED CONTENT (D4) in a PAGE TEMPLATE (D1), as well as the reviews of a RECOMMENDATION COMMUNITY (G4). Different sets of featured products can be thought of as different CATEGORY PAGES (B8).

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