f5

Quick Shipping Method Selection at a glance

Site Genre: Pattern Group f

magnify imageFigureF5.1 Nordstrom provides a pick list right next to the shipping details so that customers can quickly select the best shipping method and see how it affects the price.

Background

For QUICK-FLOW CHECKOUT (F1) on a PERSONAL E-COMMERCE (A1) site, each step must be simple and clearly defined. In the SHOPPING CART (F3) pattern, items are collected and summarized. This pattern provides the mechanism for choosing a shipping method.

Close

PROBLEM

Customers resent hidden shipping and handling charges, and they want to pick the best shipping option for their situation.

buy the book to find out more

SOLUTION

magnify image FigureF4.5 The shipping page informs customers of their options and costs for shipping, while moving them through the checkout process with little distraction.

Provide a pick list or radio buttons for selecting shipping options. Give a highlevel description of the delivery time frames and the associated costs. Calculate the shipping costs on the basis of size and weight of the products being shipped. Provide links to more in-depth information about shipping issues, including international requirements and insurance.

Other Patterns to Consider

Help customers select a shipping method by having a CLEAR FORM (H10) that helps PREVENT ERRORS (K12) and provides MEANINGFUL ERROR MESSAGES (K13) when errors do occur. Use ACTION BUTTONS (K4) to lead customers to the next step in the checkout process. Display the shipping information in a GRID LAYOUT (I1), in CONTENT MODULES (D2). Provide links to your return policy to enable EASY RETURNS (F9) and to assure customers that they can change their minds if they’re not satisfied.

Close

 

Pattern Resources

PATTERN COMMENTS

POST A COMMENT and/or EXAMPLE WEBSITE

You must be logged in to post a comment.