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Group Patterns at a glance

e

Building Trust & Credibility at a glance

Pattern group e

Trust is essential to establishing a relationship with customers. Without trust and credibility, visitors have no reason to believe (or purchase) anything on your Web site. This pattern group discusses the trust and credibility issues critical to good Web site design.

e1Site branding

The ability of visitors to quickly identify where they are on the Web when they?????re on your Web site helps build a trusted and credible identity for your company. Learn how to make your brand stand out without overwhelming the customer.

e2E-mail subscriptions

Many Web sites use e-mail subscriptions to stay in touch with their visitors about new events, products, and other news. Learn how to design e-mail subscription pages and messages, while addressing privacy issues.

e3Fair information practices

It is not always clear how to handle customers????? personal information. Learn some important guidelines for collecting, managing, and using customers????? personal information.

e4Privacy policy

Customers????? privacy concerns should be addressed with a clear and reasonable policy. Learn the elements that are common to privacy policies, and find out where to place links to these policies to reassure your customers.

e5About us

Presenting real-world information about the people and company behind your Web site fosters trust among customers. Learn how to use the About Us page to provide your company?????s history, mailing addresses, maps, phone numbers, and other information.

e6Secure connections

Some customers are reluctant to conduct online transactions because they have privacy concerns. Learn how to design your Web pages so that customers know that your site uses secure connections.

e7E-mail Notifications

It is often necessary to notify customers immediately of something important. Learn how to write effective e-mail notifications.

e8Privacy Preferences

Customers should be in control of their personal information. Learn how to provide an easy way for customers to see and change their privacy preferences.

e9Preventing Phishing Scams

Phishing scams are an increasingly prevalent form of online fraud. Learn how to structure Web pages and e-mails to protect your customers.