e5

About us at a glance

Site Genre: Pattern Group e

magnify imageFigureE5.1 Google’s About Us Web page targets several customer groups, including people interested in learning more about search engines, site owners interested in advertising and improving their ranking in search results, and prospective employees.

Background

Another way of building trust is to provide information about the company or the people behind the Web site, including basic real-world information, such as a mailing address, phone number, and fax number, as well as background information on the company and the people in the company. This pattern describes how to organize this information in the About Us pages of your Web site.

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PROBLEM

Many Web sites have a great deal of useful background information that is distinct from the main focus of the Web site, such as contact information and public relations. You need a way of organizing all of this information.

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SOLUTION

magnify image FigureE5.5 Although the specific content for the About Us pages will vary from site to site, these pages should always be easily accessible from the homepage portal.

Collect background information in About Us pages. These pages should help people learn more about who you are, what you do, and why they can trust you. Include things like an organizational profile, contact information, disclaimers and legal information, customers and partners, employment opportunities, public relations, investor relations, community relations, site credits, and frequently asked questions.

Other Patterns to Consider

About Us pages should help reinforce the Web site’s UP-FRONT VALUE PROPOSITION (C2). They should also contain links to the Web site’s PRIVACY POLICY (E4) and FREQUENTLY ASKED QUESTIONS (H7) pages. About Us pages can also be made part of your PAGE TEMPLATE (D1). Contact information should be included in the About Us pages, as well as on the PAGE NOT FOUND (K14) error page.

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Pattern Resources

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