Pattern Group A

Pattern Group A: Site Genres


Cialdini, R. B. (2000) Influence: The Psychology of Persuasion. New York: Collins.
This is the definitive book on what kinds of techniques are effective in persuading people. Cialdini describes how factors like reciprocity, consistency, social proof, liking, authority, and scarcity are effective in getting people to do what you want.
E-Commerce Times (
E-Commerce Times offers up-to-date news about e-commerce related issues from financial, marketing, and management perspectives.

Frenkel, K. (2000, June 7) Portals struggle to convert browsers to shoppers. New York Times E-Commerce Report (
This news article looks at many of the issues confronting e-commerce sites, such as poor usability, lack of support for comparison shopping, privacy, security, and shipping costs. It also discusses the approaches that many sites are taking to address these issues.

New York Times E-Commerce Report (
This weekly report, published by The New York Times, focuses on issues like Web site design, e-mail, and online marketing. Many older e-commerce reports are archived at

Tedeschi, B. (2000, March 29) Now that they’ve come, what can we sell them? New York Times E-Commerce Report ( biztech/technology/29tede.html).
This piece examines the common lament that it’s easy to attract visitors but difficult to make profitable Web sites.


Pew Internet & American Life Project (
This nonprofit initiative conducts and publishes research on the impact of the Internet on families, communities, work and home, daily life, education, health care, and civic and political life.

Pew Research Center for the People and the Press. (2000, December 3) Youth Vote Influenced by Online Information; Internet Election News Audience Seeks Convenience, Familiar Names (
This discussion of the impact of the Internet on the 2000 U.S. presidential election shows that 33 percent of online customers took advantage of Internet news sources to help make their election decisions.

Shapiro, A. (1999) The Control Revolution: How the Internet Is Putting Individuals in Charge and Changing the World We Know. New York: PublicAffairs.
Shapiro takes a critical look at the Internet and its impact on society, analyzing a broad range of topics, including copyright, free speech, communities, and personalization. One of his most interesting conclusions is that a high degree of personalization may actually be detrimental to society because people will tend to gravitate toward others with similar interests and beliefs, resulting in pockets of society that talk only to themselves but not to each other.


Coate, J. (1998) Cyberspace Innkeeping: Building Online Community (
This article talks about some of the issues in running online communities, including anonymity, free speech, and leveling the playing field.

Kim, A. J. (2000) Community Building on the Web: Secret Strategies for Successful Online Communities. Berkeley, CA: Peachpit Press.
This excellent and practical book provides detailed explanations and case studies of why communities form and how they grow. It also provides suggestions for how to make your site a nurturing place for communities.

Nielsen-Hayden, T. (2005, January 27) Virtual Panel Participation on Spam, Trolls, Stalkers: The Pandora’s Box of Community (
This article discusses one blogger’s opinions on moderating online communities and handling the inevitable arrival of malcontents.

Online Community Report (
This twice-monthly newsletter offers the latest in online communities, featuring articles on such topics as distance learning, online auctions, massively multiplayer games, and group collaboration.
Pew Internet & American Life Project (
See the description under NEWS MOSAICS (A2).

Powazek, D. (2001) Design for Community: The Art of Connecting Real People in Virtual Places. Indianapolis, IN: New Riders.
This book discusses various aspects of online communities, including design, moderation, e-mail, chat, and other issues intrinsic to online communities. It also features interviews with many people who run large online communities.

Preece, J. (2000) Online Communities: Designing Usability and Supporting Sociability. New York: Wiley.
This is one of the best books of academic research on online communities, focusing on issues such as sociability, usability, development, and evaluation.

Rheingold, H. (1998) The Art of Hosting Good Conversations Online (
This Web page outlines the role of the Web site in hosting an online community, describing what the goals should be and ways of achieving those goals.

Rheingold, H. (2000) The Virtual Community: Homesteading on the Electronic Frontier (rev. ed.). Cambridge, MA: MIT Press.
This book chronicles the start and continued growth of the first thriving online community, The WELL. More of a collection of stories than a practical guide, the book nonetheless contains many insights about the nature of online communities.


Center for Democracy and Technology (
The Center for Democracy and Technology is devoted to promoting democratic values and constitutional liberties in the digital age. Its interests include technology with respect to free speech, privacy, surveillance, cryptography,domain names, and international governance.

Federal Computer Week (
Federal Computer Week is a valuable resource for anyone working on information technology for the U.S. government. You will find news articles on a range of technology-related issues, including accessibility, privacy, telecommunications, and training. ( is the official U.S. government portal, a comprehensive directory containing references to all online information created by the U.S. government.

Hart, P., and R. Teeter. (2000) E-Government: The Next American Revolution
This survey on e-government shows that Americans strongly support electronic government, with the ultimate goals of making government more accountable to citizens, providing greater public access to information, and making a more efficient and cost-effective government. However, Americans have many concerns about privacy and security.

Pew Internet & American Life Project (
See the description under NEWS MOSAICS (A2).


Idealist (
Idealist, a project of Action Without Borders, provides many links to articles about creating, running, and managing nonprofit organizations. It focuses on logistical, legal, financial, and advertising issues as opposed to Web site design.

Nonprofit Online News (
Nonprofit Online News provides news about online nonprofits, and links to such topics as use of e-mail, getting grants, and research about nonprofits.


Nielsen, J., and M. Tahir. (2001) Homepage Usability: 50 Web sites Deconstructed. Indianapolis, IN: New Riders.
This text dissects and analyzes 50 different homepages in detail.

Uchitelle, L. (2000, June 7) It’s just the beginning. New York Times E-Commerce
Report (
This article talks about some of the issues that Honeywell, an established company, dealt with in creating its Web site. It focuses on some of the business-to-business aspects involved, including integrating a number of legacy databases, improving access to suppliers and consumers, and managing inventory.


Center for LifeLong Learning and Design (
The Center for LifeLong Learning and Design is a group at the University of Colorado at Boulder that researches and theorizes about the scientific foundations for the construction of intelligent systems that serve as amplifiers of human capabilities.

Computer Support for Collaborative Learning (
Computer Support for Collaborative Learning (CSCL) is an international conference devoted to all issues related to computers and learning, including research, education, training, and technology.

Distributed Learning Workshop (
The Distributed Learning Workshop is a nonprofit group that creates high-quality Web-based instructional materials for college students.

Pew Internet & American Life Project (
See the description under NEWS MOSAICS (A2).

Pittsburgh Advanced Cognitive Tutor (PACT) Center (
This research group at Carnegie Mellon University is developing state-of-the-art computer-based tutors designed to teach students in a variety of subjects, including science, mathematics, and foreign languages.

Resnick, M., A. Bruckman, and F. Martin. (1996) Pianos not stereos: Creating computational construction kits. Interactions, 3(6): 4050 (http://lcs.www.
This article argues that computer systems need to be built for more than just ease of use, especially for educational purposes.

ACM SIGGRAPH is the Association for Computing Machinery’s Special Interest Group on Computer Graphics. In addition to publishing magazines and maintaining online art galleries, it holds an annual conference that features the latest in tools, research, and computer-based art.

Laurel, B. 1993. Computers as Theatre. Reading, MA: Addison-Wesley.
Although this book was first published before the Web took off, there is still a great deal of relevant material. Laurel’s main point is that designing pleasing user interfaces is similar to producing a play in theater, with multiple actors, a story, and a climax.

McCloud, S. (1993) Understanding Comics: The Invisible Art. Northampton, MA: Kitchen Sink Press.
Although this book is a comic about comics, it is really about communicating through text and images in a static medium (such as Web pages). It’s a fun read that takes a critical look at comics as a medium.

Shedroff, N. (2001) Experience Design. Indianapolis, IN: New Riders.
More of a thought provoker than a how-to guide, this book takes the reader through a diverse set of design ideas, focusing on feeling and emotion and on visual quality.


Drummond, M. (2001) The end of software as we know it. Fortune/CNET Tech Review, 5266 (
This article looks at how software may be delivered as a Web service in the future, covering such issues as standards, intellectual property, maintenance, pricing, and business models.

The Unofficial Web Applications List (
This Web site lists a large number of (often quite creative) Web applications. Entries range from fun time-wasting games (like Sudoku Combat and Othello) to business-related applications such as Web-based spreadsheets.


CIO. (No date) Knowledge Management - Intranet/Extranet (
This topic is one of a large collection of links, newsletters, interviews, white papers, and reports about building corporate intranets that can be found on CIO’s Web site.

Fabris, P. (1999, April 1) You think tomaytoes, I think tomahtoes. CIO Web Business Magazine (
This article tells the story of the creation of a large intranet to support more than seven thousand employees at Bay Networks. It describes some of the difficulties involved in understanding how information flowed through the company and the different ways in which people organized things.

Nielsen, J. (1999) Designing Web Usability: The Practice of Simplicity. Indianapolis, IN: New Riders.
This book discusses a wide-ranging number of Web usability topics, such as page design, link names, link colors, writing for the Web, search, navigation, intranet design, accessibility, and internationalization. Many screen shots are included to illustrate concepts.


Larson, C. (2005, July 25) Blogging bosses. U.S. News & World Report (
This article describes how corporate executives are reaching out to employees, customers, and industry analysts with blogs.

Nielsen-Hayden, T. (2005, January 27) Virtual Panel Participation on Spam, Trolls, Stalkers: The Pandora’s Box of Community (
See the description under COMMUNITY CONFERENCE (A3).

ProBlogger (
ProBlogger is a blog devoted to helping bloggers earn money with their Web sites. It includes tips and case studies on such topics as writing style, advertising, sponsorship, and better search engine results.

Technorati (
Technorati is an Internet search engine designed specifically for blogs. It also maintains rankings for the most-cited blogs in the so-called blogosphere.


Putting Patterns into Practice Easily



Frequently used tech talk defined, terminology, acronymns.