A Web Design Bestseller
Part III: Appendixes
Gomoll, K. (1990) Some techniques for observing users. In The Art of Human-Computer Interface Design, B. Laurel (Ed.), pp. 85-90. Reading, MA: Addison-Wesley.
Some of the material in Appendix A (Running Usability Evaluations) of the book you have in hand is based on this chapter’s list of ten things to do when running a usability study.
Gonick, L., and W. Smith. (1993) The Cartoon Guide to Statistics. New York: HarperPerennial.
This book is a good introduction to basic statistical terms, as well as procedures, explaining what they’re good for and how to do them. It is presented as a large comic book, with fun illustrations to hold the reader’s interest.
McQuarrie, E. (1996) The Market Research Toolbox: A Concise Guide for Beginners.
Thousand Oaks, CA: Sage.
This is a great book for people new to market research, discussing the various objectives, techniques for discovering customer needs, and expected payoffs of those techniques. The book looks into secondary research, customer visits, focus groups, surveys, choice modeling, and experimentation; and it details costs, uses, tips, and trade-offs of each.
Rettig, M. (1994) Prototyping for tiny fingers. Communications of the ACM, 37(4): 21-27 (www.acm.org/pubs/citations/journals/cacm/1994-37-4/p21-rettig).
See the description under Chapter 4 (Involving Customers with Iterative Design).
Rubin, J. (1994) Handbook of Usability Testing: How to Plan, Design, and Conduct Effective Tests. New York: Wiley.
This book is a good source that provides step-by-step guidelines on preparing and running usability tests.
Further Reading
A List Apart (http://alistapart.com).
A List Apart is a Web magazine for Web designers. It has a rich variety of topics, including such things as how to create a good navigation scheme, how to create good code, and how to publish effective content.
CNET Builder.com (http://builder.cnet.com).
This fairly comprehensive Web site has a host of resources on building Web sites, including graphics, programming, e-commerce, business strategy, and usability.
DUB, University of Washington (http://dub.washington.edu).
DUB is the research group jointly led by James Landay, one of the authors of the book you have in hand. DUB’s research thrusts include tools for rapidly prototyping Web and speech user interfaces, novel uses of pen-based interfaces, and mobile computing. Research from DUB has been published in many premier conferences on human-computer interaction and on design.
HCI Bibliography: Human-Computer Interaction Resources (www.hcibib.org).
This is a great starting point that links to many, many resources on the Web.
Human-Computer Interaction Institute (HCII) (www.hcii.cs.cmu.edu).
The HCII is the premier place for doing research in human-computer interaction, of which Jason Hong, one of the authors of the book you have in hand, is a member. The HCII combines technology, design, and behavioral psychology
in its research and educational programs.
Human-Computer Interaction Resource Network (www.hcirn.com).
The goal of the Human-Computer Interaction Resource Network is to advance human-computer interaction practices and resources.
IBM. (No date) Web Design Guidelines (www.ibm.com/ibm/easy/eou_ext.nsf/publish/572).
IBM’s Web design guide provides good tips on the Web design process.
Usable Web (www.usableweb.com).
Usable Web is another collection of links about Web site design, including information architecture and human factors. The site also provides short descriptions of links and a search engine that finds things quickly.
Usability.gov (www.usability.gov).
The U.S. Department of Health and Human Services hosts Usability.gov, an online resource for developing usable & useful Web sites. Although its primary mission is to improve the communication of cancer research, you will also find guidelines, case studies, and statistics to help guide the development process.
Professional Groups
ACM SIGCHI (Special Interest Group on Computer-Human Interaction)
(www.acm.org/sigchi).
The Special Interest Group on Computer-Human Interaction (SIGCHI) holds an annual conference called CHI, the premier forum for research on people and computer systems. SIGCHI’s Web site highlights issues such as accessibility, education, and intercultural issues. Finally, SIGCHI maintains a useful mailing list called CHI-WEB that discusses ongoing issues of designing for the Web, at http://sigchi.org/web.
American Institute of Graphic Arts (www.aiga.org).
The American Institute of Graphic Arts is a national organization promoting excellence in graphic design. Its site includes links to membership information, events, publications, and local chapters.
American Society for Information Science and Technology (ASIS&T)
(www.asis.org).
The American Society for Information Science and Technology is a national organization that is leading the search for new and better theories, techniques, and technologies to improve access to information. The society also holds an annual conference called IA Summit (www.iasummit.org).
Human Factors and Ergonomics Society (www.hfes.org).
The Human Factors and Ergonomics Society is an international organization with many special interest groups that are relevant to interface design and evaluation. The society also holds an annual conference.
Usability Professionals’ Association (www.upassoc.org).
The Usability Professionals’ Association (UPA) promotes usability concepts and techniques. In contrast to ACM SIGCHI, the UPA is targeted more at practitioners than at researchers. The UPA holds an annual conference.