A Web Design Bestseller

Figure A3.1 Beliefnet’s community section offers many ways for people to come together: large open discussions, smaller closed groups, and personal groups used on special occasions for families and close friends.Community members want to share ideas, views, and opinions with other likeminded individuals, whether they live across the street or across the planet. However, a host of issues must be resolved, such as community usage policies, moderation of forums, anonymity, archives, interaction, trust, sociability, growth, and sustainability. The challenge is to strike a balance within the online community.

FigureA3.5Provide a mosaic of news in your article arrangement. Your site organization should give readers quick access to the most important news on various subjects, but it should also allow people to drill down for other articles on a subject, as well as back in time to earlier related articles.To make a community conference site work, establish a clear community usage policy that specifies acceptable behaviors, as well as sanctions that will be imposed on anyone who breaks the rules. Set up a variety of synchronous and asynchronous forums to suit you and your customers. Determine if the community will be moderated, and if so, to what degree. Agree on the level of anonymity that your community will support. Decide whether messages will be archived, and if so, how they will be archived and who will have access to them. Increase trust and sociability by keeping discussions on track and establishing social norms of behavior. Promote growth by leading discussions and attracting new community members.
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