A Web Design Bestseller

Figure 1.1Customers appreciate the convenience of ordering online, but if a site is cumbersome, is veiled about its pricing and policies, or does not seem to provide a personal benefit, they leave.

Figure A1.5 Differentiate your site so that customers know why it’s compelling and valuable. Give shoppers browsing and searching tools, and provide rich, detailed information about your products and services. Make your site accessible to everyone. On every page include clear links to your privacy and security policy, shipping and handling policies, return policy, and frequently asked questions. Let customers collect items in one place and check out quickly, with minimal distraction.
From the 2003 eHoliday Moody Study, conducted by Shop.org and BizRate.com (www.shop.org/press/03/120903.asp).
Comment now | 4 Comments >>
Good job… thanks so much for this info..
Posted by Web Site Design Companies
August 26th, 2009 | UNM
I thought that this information was very helpful and successful towards my learning.
Posted by Raymont
November 14th, 2009 | UNM
Great info, research heavily suggests that the more a confusing a site is the less likely anyone will hang around more than a few seconds.
Posted by pat
June 29th, 2010 | UNM
Thank you so much for the info. UI and software requirements patterns in general is the topic i am exploring.
Posted by Requirements Patterns Analyst
January 4th, 2012 | UNM