| PATTERN GROUP A |
Site Genres |
108 |
 A1 |
PERSONAL E-COMMERCE |
110 |
| A2 |
NEWS MOSAICS |
118 |
| A3 |
COMMUNITY CONFERENCE |
125 |
| A4 |
SELF-SERVICE GOVERNMENT |
135 |
| A5 |
NONPROFITS AS NETWORKS OF HELP |
140 |
| A6 |
GRASSROOTS INFORMATION SITES |
146 |
| A7 |
VALUABLE COMPANY SITES |
152 |
| A8 |
EDUCATIONAL FORUMS |
159 |
| A9 |
STIMULATING ARTS AND ENTERTAINMENT |
166 |
| A10 |
WEB APPS THAT WORK |
171 |
A11
|
ENABLING INTRANETS
|
178
|
| PATTERN GROUP B |
Creating a Navigation Framework |
183 |
| B1 |
MULTIPLE WAYS TO NAVIGATE |
184 |
| B2 |
BROWSABLE CONTENT |
189 |
| B3 |
HIERARCHICAL ORGANIZATION |
193 |
| B4 |
TASK-BASED ORGANIZATION |
198 |
| B5 |
ALPHABETICAL ORGANIZATION |
203 |
| B6 |
CHRONOLOGICAL ORGANIZATION |
206 |
| B7 |
POPULARITY-BASED ORGANIZATION |
209 |
| B8 |
CATEGORY PAGES |
214 |
B9
|
SITE ACCESSIBILITY
|
218
|
| PATTERN GROUP C |
Creating a Powerful Homepage |
227 |
| C1 |
HOMEPAGE PORTAL |
228 |
C2
|
UP-FRONT PROPOSITION
|
237
|
| PATTERN GROUP D |
Writing and Managing Content |
243 |
| D1 |
PAGE TEMPLATES |
244 |
| D2 |
CONTENT MODULES |
251 |
| D3 |
HEADLINES AND BLURBS |
257 |
| D4 |
PERSONALIZED CONTENT |
263 |
| D5 |
MESSAGE BOARDS |
274 |
| D6 |
WRITING FOR SEARCH ENGINES |
283 |
| D7 |
INVERSE-PYRAMID WRITING STYLE |
291 |
| D8 |
PRINTABLE PAGES |
298 |
| D9 |
DISTINCTIVE HTML TITLES |
302 |
D10
|
INTERNATIONALIZED AND LOCALIZED CONTENT
|
308
|
| PATTERN GROUP E |
Building Trust and Credibility |
315 |
| E1 |
SITE BRANDING |
316 |
| E2 |
E-MAIL SUBSCRIPTIONS |
322 |
| E3 |
FAIR INFORMATION PRACTICES |
328 |
| E4 |
PRIVACY POLICY |
334 |
| E5 |
ABOUT US |
340 |
E6
|
SECURE CONNECTIONS
|
347
|
| PATTERN GROUP F |
Basic E-Commerce |
351 |
| F1 |
QUICK-FLOW CHECKOUT |
352 |
| F2 |
CLEAN PRODUCT DETAILS |
359 |
| F3 |
SHOPPING CART |
369 |
| F4 |
QUICK ADDRESS SELECTION |
377 |
| F5 |
QUICK SHIPPING METHOD SELECTION |
384 |
| F6 |
PAYMENT METHOD |
389 |
| F7 |
ORDER SUMMARY |
395 |
| F8 |
ORDER CONFIRMATION AND THANK-YOU |
400 |
F9
|
EASY RETURNS
|
404
|
| PATTERN GROUP G |
Advanced E-Commerce |
409 |
| G1 |
FEATURED PRODUCTS |
410 |
| G2 |
CROSS-SELLING AND UP-SELLING |
417 |
| G3 |
PERSONALIZED RECOMMENDATIONS |
425 |
| G4 |
RECOMMENDATION COMMUNITY |
433 |
| G5 |
MULTIPLE DESTINATIONS |
442 |
| G6 |
GIFT GIVING |
447 |
G7
|
ORDER TRACKING AND HISTORY
|
453
|
| PATTERN GROUP H |
Helping Customers Complete Tasks |
461 |
| H1 |
PROCESS FUNNEL |
462 |
| H2 |
SIGN-IN/NEW ACCOUNT |
466 |
| H3 |
GUEST ACCOUNT |
472 |
| H4 |
ACCOUNT MANAGEMENT |
477 |
| H5 |
PERSISTENT CUSTOMER SESSIONS |
482 |
| H6 |
POP-UP WINDOWS |
488 |
| H7 |
FREQUENTLY ASKED QUESTIONS |
493 |
H8
|
CONTEXT-SENSITIVE HELP
|
499
|
| PATTERN GROUP I |
Designing Effective Page Layouts |
503 |
| I1 |
GRID LAYOUT |
504 |
| I2 |
ABOVE THE FOLD |
508 |
| I3 |
CLEAR FIRST READS |
512 |
| I4 |
EXPANDING-WIDTH SCREEN SIZE |
517 |
| I5 |
FIXED-WIDTH SCREEN SIZE |
521 |
I6
|
CONSISTENT SIDEBARS OF RELATED CONTENT
|
525
|
| PATTERN GROUP J |
Making Site Search Fast and Relevant |
529 |
| J1 |
SEARCH ACTION MODULE |
530 |
| J2 |
STRAIGHTFORWARD SEARCH FORMS |
534 |
J3
|
ORGANIZED SEARCH RESULTS
|
537
|
| PATTERN GROUP K |
Making Navigation Easy |
545 |
| K1 |
UNIFIED BROWSING HIERARCHY |
546 |
| K2 |
NAVIGATION BARS |
550 |
| K3 |
TAB ROWS |
554 |
| K4 |
ACTION BUTTONS |
558 |
| K5 |
HIGH-VISIBILITY ACTION BUTTONS |
562 |
| K6 |
LOCATION BREADCRUMBS |
565 |
| K7 |
EMBEDDED LINKS |
568 |
| K8 |
EXTERNAL LINKS |
572 |
| K9 |
DESCRIPTIVE, LONGER LINK NAMES |
576 |
| K10 |
OBVIOUS LINKS |
581 |
| K11 |
FAMILIAR LANGUAGE |
586 |
| K12 |
PREVENTING ERRORS |
590 |
| K13 |
MEANINGFUL ERROR MESSAGES |
594 |
K14
|
PAGE NOT FOUND
|
598
|
| PATTERN GROUP L |
Speeding Up Your Site |
601 |
| L1 |
LOW NUMBER OF FILES |
602 |
| L2 |
FAST-DOWNLOADING IMAGES |
606 |
| L3 |
SEPARATE TABLES |
614 |
| L4 |
HTML POWER |
617 |
| L5 |
REUSABLE IMAGES |
621 |
