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Group Patterns at a glance

d

Writing & Managing Content at a glance

Pattern group d

How do you take care of customers coming to the site in many ways and not only to the homepage? How do you account for the disparity of their goals and tasks?

d1Page templates

To publish and manage large volumes of content requires a good scheme. Learn about a reusable form that makes it possible to quickly create and publish new Web pages.

d2Content modules

Content modules are a powerful tool for managing information within a Web page. Learn how to add, change, and update content with content modules.

d3Headlines and blurbs

Headlines and blurbs must stimulate reader interest to be useful. Learn how to write headlines and blurbs that clearly tell visitors to your Web site what new events, services, and content the site offers.

d4Personalized content

Tailoring information to each customer?????s interests can be more useful than showing the same information to everyone. Learn how to personalize content for each of your customers.

d5Message boards

Communication on your Web site can be a two-way street, where customers can discuss issues with each other and with the Web site managers. Note, however, that making your site a home for freewheeling opinion has some drawbacks. Learn how to create and manage message boards to foster effective communication.

d6Writing for search engines

Customers need to be able to locate your Web site easily. Learn how to structure the pages on your Web site so that search engines can find and process them more effectively, making it easier for customers to find your site.

d7Inverted-pyramid writing style

Customers who are skimming or looking for specific pieces of information on your Web site may find reading tedious. Learn how to write in a concise way that makes scanning, comprehending, browsing, and searching easier.

d8Printable pages

It can be surprisingly difficult to print out Web pages. Learn how to design your pages to make this task easier.

d9Distincitive HTML titles

Good HTML titles are critical for bookmarks, search engines, and desktop shortcuts. Learn what makes an HTML title distinctive and therefore effective.

d10Internationalized and localized content

The Web is a global medium, but many sites do not address an international audience. Learn about the internationalization and localization issues that affect global Web sites.

d11Style Sheets

Updating a site design?????including layout, colors, and fonts?????page by page is a time-consuming and error-prone process. Learn how to use style sheets to control the presentation of your pages.