A Web Design Bestseller
People move about quickly on the Web, skimming for information or keywords. If a site’s writing is not quick and easy to grasp, it is usually not read.
Start with a concise but descriptive headline, and continue with the most important points. Use less text than you would for print, in a simple writing style that uses bullets and numbered lists to call out information. Place embedded links in your text to help visitors find more information about a related topic. Experiment with different writing styles for entertainment purposes.